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2024 Week 9: Beauty Brand and Product Launches

Published February 29, 2024
Published February 29, 2024
Nutrafol

This week, after much anticipation, Coty Inc. introduced Infiniment Coty Paris, a niche-luxury fragrance collection celebrating 120 years of the beauty business. Elsewhere, scientific innovation drives product creation, as shown by the new holistic wellness brand AndRepeat and Nutrafol's latest acne-fighting supplement. Curly haircare is also a popular category to watch, with launches from Curls and 4U By Tia entering the market. Here's what else caught our editorial team's attention in the past seven days:RETAIL Mustela, the 70-year-old French family-owned babycare brand that is no. 1 in Europe for baby skincare products sold in pharmacies, is hitting the shelves of Boots in the UK.Curlsmith is launching exclusively online and in-store at Boots UK with their full range of 18 products that cater to different curl types, textures, and styling needs.Gender-neutral skincare brand Geologie announced its exclusive retail debut at over 800 Target locations nationwide. The launch includes four clinically proven acne care kits available in 3 increasing levels of strength—Clear System Levels 1, 2, and 3—all priced at ($36), and an innovative two-part Blemish Buster Kit ($14.99).Skin Rocks, the skincare line from beauty expert Caroline Hirons, launched its entire range at Liberty in London supported by offering exclusive treatments at the retailer.Propelled by 800% growth in the US in 2023, Naked Sundays, the Australian SPF brand taking TikTok by storm, is launching in 986 Target stores nationwide and online.

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